360 Product Photography

360 product photography is a technique used to capture a series of images of a product from all angles, allowing viewers to interact with the product virtually and view it from different perspectives. It creates an interactive 360-degree view of the product, giving customers a more immersive and detailed experience. You'll need a camera capable of capturing high-resolution images. A DSLR or mirrorless camera with manual settings is recommended for better control. It's important to use a stable tripod to ensure consistent positioning and alignment of the product in each shot. A rotating turntable is used to smoothly rotate the product while capturing images at fixed intervals. There are specialized turntables available specifically designed for 360 product photography. Proper lighting is crucial to highlight the product's details and textures. Use diffused lighting sources to minimize harsh shadows and create an evenly lit environment. You'll need software to process and stitch together the series of images into a single interactive 360-degree view. There are various software options available, both free and paid, such as Adobe Photoshop, PTGui, or dedicated 360 product photography software. 360 product photography is widely used by e-commerce websites, online retailers, and businesses that want to showcase their products in a more engaging and interactive way. It allows customers to examine products closely, rotate them, and get a better sense of their features, dimensions, and overall appearance.